Not the most serious rankings of 2025

This year at the store passed without sharp ups and downs, just steady work. Customers bought, came back, wrote (sometimes it felt like they wrote even more often than they bought). Authors released new modules, fixed bugs in old ones, and provided support.

If we talk about repeat purchases, everything here is quite predictable. The most purchased product not for the first time was the activation key for the full version of the UniShop2 template. This is exactly the case when a product no longer needs advertising or long explanations.

A separate category is night purchases. The most purchased product at night was Simple Registration and Checkout Simple 4.11.9. People just buy it again. Because it already helped once and will most likely help again.

As for days of the week, the statistics turned out to be stable. The largest number of sales fell on Wednesday. On this day, people not only bought but also actively wrote. The highest number of private messages during the year was also sent on Wednesday. Sometimes a purchase was the result of a long correspondence. Sometimes the correspondence started after payment. And sometimes both processes went in parallel.

Among authors, the one who released the most modules this year was Serbulenko. Just new releases, updates, and improvements. And as the statistics show, this approach works quite well.

A special mention goes to the most discussed module of the year - anyCSV / XLS / YML PRO PIM Edition 7.1. Data import and export is almost always a separate quest. Formats, files, limitations, errors, strange data, and questions that appear already after the first import. It is not surprising that this module accumulated the most correspondence over the year.

If we talk about communication in general, the year turned out to be truly intense. The maximum number of messages from one customer reached 641. At some point, it is already hard to call this support - rather, full-fledged joint work on the result.

And the record for the number of messages from one author amounted to 2060 messages. Sometimes product discussion turns into a separate work chat that lives its own life and is not always directly related to purchases ;)

The largest dialogue of the year consisted of 869 messages. One dialogue, one topic, and a huge number of details, screenshots, examples, and explanations. Sometimes it seems that it would have been easier to make a call, but practice shows that everything still ends in text.

The year started without a warm-up. The very first message was sent on January 1, 2025 at 02:42:55. Someone had not yet gone to bed after the holidays, and someone was already checking how the store was behaving. One would like to believe that next year at least during the holidays you will be able to distract yourself a bit from work.