How to inexpensively get the highest converting traffic from search?

In this article we will talk about how you can and should promote your online store by creating hundreds or even thousands of special landing pages to receive medium and low frequency traffic from search results for free (best converted into sales). 

Why are need “landing pages and what are they are ?

Landing pages are those pages of an online store that search robots consider suitable for “landing” their target traffic on them. 

By and large, when search robots crawlyour online store, they want to understand what landing pages exist on your website in order to understand what user queries they will be relevant to, i.e. to which user requests they can provide the best, most complete and comprehensive answer. Of course, search engine ranking algorithms also take into account several hundred more factors, but without landing pages there is absolutely no way.

"If we compare the search giants Google and Yandex with the oceans in which hundreds of thousands of varieties of fish (search phrases) swim, then in order to successfully catch certain schools (each separate group of search queries), you need to cast your own separate fishing rod for each species with bait specially prepared for it(i.e. create and customize your own separate landing page for each group of requests)."

Obviously, the more high-quality landing pages you have and the more authoritative they are from the point of view of search robots, the greater your chances of ending up in the TOP 10 with them and receiving a wide variety of schools of fish from these oceans (free search traffic).

So that the landing page is perceived by the search engine as a separate fishing rodwith a narrowly tailored bait, summarizing our experience of promotion and their recommendations, we can say that in order to call any page of the site “landing”, it must have the following characteristics: 

1) this must be a separate, unique website page address (URL), which is written in human-understandable language in Latin or English. in words, preferably separated by a dash, for example: https://sitename/vazhnaya-stranica.

2) for such a page, unique ones must be specified: Title tag, Description meta tag, headings.

3) on such a page you must be able to place useful content or at least the so-called "seo text".

4) it is desirable thatwhen such a page was created, it automatically entered the site map (sitemap.xml file) in order to be quickly indexed by robots.

How can you create a landing page in OpenCart that can be optimized and fed to search engines?

- correct, only through the creation of categories or subcategories (the product card does not count, because it is optimized for a specific product, and not for a group of products).

Specifically and onlyso that your SEO specialists have the opportunity to create and promote all the necessary groups of queries,filters have been created

After all, it is with the help of an SEO filter that you getthe ability to create thousands of landing pages, taking categories or subcategories as the basis, and filter values ​​(options) as additional search entities that your potential buyers are looking for through search engines. The “fish” itself is looking for your fishing rods in the oceans, so be bold and show them!

How does look in practice?

Let's assume that potential computer buyers begin their searches on the Internet using general queries like:

• buy a computer
• computerMoscow price,
• computer online store
• buy a computer in Kyiv etc.

That is This is one search group (one school of fish). All these queries are united by the words: computer, buy, price, online store + city in various combinations.

It’s normal that in order to catch these queries from the search (to catch the fish from this school), you create a landing page on which you present all types of computers existing in your online store: http://demo-fv-seo-2.oc-vier.ru/computers. You do this landing by creating a category, and accordingly optimize it for these requests, if with all other factors you have it together, thisthe page will collect traffic.

But we go further (dive deeper) and see that the same potential computer buyers begin to add clarifying important details to general search queries, for example, the purpose of the computers, brand names, countries of manufacture, they search by the number of cores, by memory, etc. The buyer no longer wants to see all the offers in a row, he wants to get to the page where all the offers from the online store are collected that meet his specifications, i.e. all computers for business or all computers no matter what purpose, but with 4 cores! 

This is where search engines realize that they need a landing page that meets these qualifications and that the general page is no longer relevant. They look at their indexes and findYou, after all, you, after reading this article, specifically to catch all these fish for medium and low frequency queries, using an SEO filter, created special landing pages on which the product the buyer needed was presented.

1. Unique page address, which, of course, is CNC

2 and 3. We write tags and place SEO text

4. Google and Yandex are happy, because they very accurately satisfied their user by providing him with the necessary content.

5. The user is happy, because he found exactly what he was looking for, the page contains useful and relevant content that meets the user’s request and he does not need to tinker with searches on sites he does not understand, which of course he will tell the search engineswith your behavioral factors, and for you, with your money.

Example - a landing page that we created using the SEO filter, combining the value of the "Computers" category with the values of the "Design" filter options -  "for business" and "Cores" - "from 1 to 4" for the sale of computers for business  and the number of cores from 1 to 4 (we placed search queries from buyers instead of SEO text)